IT’S ALL ABOUT THE OUTDOORS, THE REST IS MEANINGLESS.
Well, it all started a very long time ago with some crazy, French Canadian trappers and a considerable amount of homemade alcohol. To make a long story short, in the morning, there were only a few glowing embers leftover from the campfire, a muddy, coffee soaked patch of ground, a lightly scorched tuque and a wild spree of puddled footprints smelling suspiciously of bourbon. Soon after, more and more people were leaving their otherwise comfortable homes in the old world and along the eastern seaboard and setting out to experience the wilderness. Over the next two hundred years, the legacy of those crazy trappers has been festooned all over the maps of the west, but it is the enduring legacy of the simple joys of an outdoor lifestyle which affects us most profoundly today.